Permanent Garden is my content creation and design services studio — a living, breathing extension of your business. I help shape your brand identity, create content, design websites, produce print collateral, and bring ideas to life with seamless execution.

Why “Permanent Garden”? Because it’s where your ideas take root and grow. I’m just here to water them.

I offer two service categories.

1

Creative partner

With this service, I become an extension of your team. I handle whatever creative needs come up, from brand to build. You get clear thinking, sharp execution, and no fluff. Pay by the hour and use me as much or as little as you need. Here’s some of what I can help your business with:

  • Naming, logo design, brand strategy, tone of voice, visual systems, and brand guidelines. Whether you're starting from scratch or refreshing an existing identity, I help you express who you are with clarity, confidence, and consistency.

  • Short-form video editing, art direction, and copywriting. I craft engaging, brand-aligned content designed to connect with your audience across social, web, and print. Visual storytelling that feels sharp, cohesive, and purposeful.

  • Bespoke websites, landing pages, digital campaigns, and email templates. Clean, responsive, and always on-brand. I can work with developers or bring in my own team.

  • Packaging, brochures, business cards, menus, editorial design, signage. I’ve worked across publishing, retail, and hospitality, so I know how to make things print beautifully and feel premium.

  • From concept to installation. Wayfinding systems, retail signage, A-frames, site signs, exhibitions, and environmental graphics. I’ve run a sign shop, so I know what works, what lasts, and how to make it all happen fast.

  • Think of me as your on-call creative director. Need something not listed here? Just ask. I tap into my network of trusted creatives including writers, developers, stylists, and more to make things happen.

2

Project by Project

Need help with something specific? This option is perfect for one-off jobs or clearly defined projects. I’ll scope the work, quote it up, and get it done. No ongoing commitment required.

“Highly skilled in his craft and able to turn my vision into a masterpiece.”

David Loggia, Director @ The Podcast Reader

“Vaughan is a superstar. I’d happily work with him every day. His talent and interpersonal skills are second to none. I feel very lucky to get to work with him – everything he touches turns to design gold.”

Berry Liberman, Director @ Small Giants

“Working with Vaughan, I always felt like anything was possible. And surely that’s the best kind of creative relationship”

Jane Wilson, Publisher @ Murdoch books

People and companies I’ve worked with over the years.

I have collaborated with several well-known companies, including: Mercedes Benz, Coles Group, Hardie Grant Publishing, Harper Collins, Smith Street Books, Small Giants, Dumbo Feather, Cobram Estate, Hardware Group, Karen Martini, ABC (Australian Broadcasting Corporation, Swinburne University, Regen Melbourne and many more…

Lately I’ve been commissioning photoshoots and illustrations for editorial featuring: Nate Hagens, Merlin Sheldrake, Andrew Huberman, Daniel Schmachtenberger, Sylvia Boorstein, Orland Bishop, Eliane Ubalijoro, Margaret Atwood, Mark Cuban, Eric Weinstein, Malcolm Gladwell, Alain De Botton, Ben Crowe, Esther Duflo, Steven Pinker.

If this sounds like something you could benefit from, enquire through this form.